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Including in-depth demographic, psychographic, and lifestyle descriptions of all Americans, and the Hispanic/Latino market
NEW YORK (March 15, 2005) - Simmons, an Experian Company and
most respected authority on the behavior of the American consumer,
today announced the release of its Two-Year Combined Study. The Fall
2004 National Consumer Survey, Adult Two-Year Combined Study is a
powerful information source for advertisers and marketers who want to
connect with hard-to-reach consumer segments or understand
low-incidence brands.
Since 1950, Simmons' consumer information has helped bring more goods
and services to market than any other research firm in North America.
It's National Consumer Study (NCS), which is released twice per year,
provides an in-depth, statistically reliable view of the American
consumer and has information on what consumers buy, where they shop,
their attitudes and lifestyles and the media channels they use.
The Two-Year Combined Study merges Simmons two most recent full-year
National Consumer Studies for even more in-depth information. With a
sample size of over 50,000 English and Spanish-speaking respondents,
the study provides deeper levels of information so advertisers can
examine data at a more granular level for targeting the smallest niche
segments of the mass population. The NCS includes demographic,
psychographic, and lifestyle descriptions of all Americans, including
the Hispanic/Latino market.
"By combining the studies we have doubled the sample size and increased
the amount of information available," said Chris Wilson, president of
Simmons, an Experian Company. "The findings, which are available
through a simple and easy-to-use "drill down" menu, allow marketers to
understand and communicate more effectively with their customers across
multiple touch points."
With additional access to Spanish-speaking respondents, marketers can
use the Two-Year Combined Study to tap into one of the fastest growing
consumer groups in the country. It offers information on over 8,000
brands, 450+ product categories, media, demographics and consumer
lifestyles. Categories measured include:
- Apparel
- Alcoholic beverages
- Appliances, household items, home repair
- Automotive
- Business purchase influence
- Cats and dogs
- Computers
- Demographics
- Electronics
- Finance (banking, credit cards, insurance)
- Food and drink
- Gum and snacks
- Kids' products (clothes, toys, baby care)
- Minicycles, mopeds, motor scooters
- Motorcycles
- Personal care products
- Pharmaceutical
- Radio listening
- Shopping, gifts, stores, restaurants
- Smoking
- Soap and laundry products
- Telephones
- Television viewing (non-cable and cable)
- Travel
Simmons research information is collected directly from more than
30,000 individuals who complete surveys about what brands they buy,
what media they use and which Internet sites they visit. The
information survey is used by media companies, advertising agencies and
marketers to target marketing offers to the most appropriate consumer
through the most appropriate media vehicle.
About Simmons
Simmons, an Experian Company is America's leading provider of consumer
product purchase, shopping and media usage behavior, as well as
detailed demographic, psychographic, lifestyle and attitudinal
descriptions. Simmons surveys more than 30,000 people annually to
produce the National Consumer Adult, Teens and Kids Surveys. Each of
these reports provides individual and household information on
approximately 8,000 brands in more than 450 data categories. Simmons'
proprietary BehaviorGraphicsTM and other segmentation systems provide
unique and powerful capabilities to segment consumers by lifestyle,
attitudes, shopping frequency and volume, price preference,
entertainment consumption, media usage and myriad other descriptors.
For more information, please visit us at www.smrb.com or contact
Matthew Besler at 224.698.4415 or
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