|
Latest Fashions Drive Sales of Womenswear |
|
|
|
|
Written by TNS
|
|
24 Mar 2005 |
|
The new season starts well for ladies fashions
Sales of Womenswear have risen by 3 per cent in the latest season,
continuing to boost overall sales of clothing and footwear as prices
hold up and people snap up the new ranges in the shops, according to
the latest industry figures from FashionTrak, a division of market
information specialist, TNS.
The new season’s fashion trends range from flirty dresses and florals,
to bold abstract patterns and exotic ethnic looks. This is reflected in
increased sales for skirts and dresses on the more feminine side, with
casual jackets, t-shirts and jeans continuing to drive the more relaxed
look. In particular, the high street fashion chains, discounters and
supermarkets benefit from their ability to quickly replicate the wide
range of fashions seen on the catwalks at affordable prices. TNS
FashionTrak figures show significant sales growth in these sectors,
with expenditure up 7 per cent, 5 per cent and9 per cent respectively,
this season.
In line with this seasons look, accessories are seeing good growth,
with sales up for scarves, belts and costume jewellery (up by 12 per
cent this season). Fiona Bell, business director of TNS FashionTrak,
said: “After lacklustre Christmas sales, the strong growth seen in
womenswear at the start of the spring / summer season is encouraging.
Retailers will now be hoping for a continuation of the recent good
weather to further boost spending.”
Menswear has not enjoyed the same impetus as the women’s market, with
high street sales down on last year. However, the TNS FashionTrak
figures show that men are opting for the convenience and value offering
from the
Supermarkets, spending a dramatic 11 per cent more than last year.
About TNS
TNS is a leading global provider of market information. We collect,
analyse and interpret information to help our clients better understand
the needs and wants of their customers. We provide research, advice and
insight on market segmentation, advertising and communications, new
product development, brand performance and stakeholder
management. We are also one of the leading providers of social and political polling.
From our global network, which spans 70 countries, we provide local
expertise and knowledge, together with internationally consistent
information and analysis to multi-national organisations. Further
information on TNS can be found on www.tns-global.com.
|
