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What is Self-Select Bias? PDF Print E-mail
Written by DJS Research Ltd   
11 Jan 2010
Self-Select Bias, as explained by DJS Research Ltd.

Self-select bias is the error that can potentially enter into a survery when a sample is formed of self-selected volunteers, also known as the voluntary-response bias. The resulting sample is often over-representative of those who have strong opinions and thus may not be a true representation of the general opinion on a product, servuce or issue.

For further information please visit DJS Research, a full service market research agency. Alternatively, feel free to call them on +44 (0) 1663 767857

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Last Updated ( 17 Jul 2012 )
 
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