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Home arrow Frequently Asked Questions arrow FAQs About Market Research arrow What is the Attrition Rate in a study?
What is the Attrition Rate in a study? PDF Print E-mail
Written by DJS Research Ltd   
11 Jan 2010
Attrition Rate, as explained by DJS Research Ltd.

The attrition rate is the rate of drop-out among participants /subjects in a market research study. This is often called the mortality rate in market research circles.

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Last Updated ( 17 Jul 2012 )
 
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