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LMR Users in Asia Want Something Different |
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Written by IMS Research
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30 Mar 2005 |
In its first dedicated survey of professional mobile radio buyers and
users in Asia, IMS Research found some notable differences in
comparison to the results from surveys conducted in Europe and North
America. Whilst competitive price and product quality were the highest
ranked selection criteria in all three regions, differences occurred.
The first major difference was that users in Asia, unlike other
regions, voted competitive price above product quality when questioned
about the importance of selection criteria for portable and mobile
radios. 1 in 4 users said that competitive price was the most important
issue when choosing their radios whilst product quality was selected by
1 in 7.
Other notable differences to occur in Asia were the high ranking of
integrated voice and data (third most important) and leading edge
technology (fourth most important), neither of which ranked in the top
5 in the other regional surveys. Report author, John Devlin, said, “it
should not be seen as unusual for these differences to occur. The
markets in each region have developed along their own paths and have
their own priorities, protocols and business practices. What is most
important is that the manufacturers and vendors recognise this and
embrace these differences in order to best serve their customers.”
As well as examining the selection criteria for radio terminals and
network infrastructure this new IMS Research report, entitled “The
Asian Mobile Radio Customer Satisfaction Survey”, rates manufacturers
regarding their performance across a range of criteria, including those
mentioned above. It also tackles topical issues such as best and worst
perceived companies, roadmaps for network development, and levels of
data usage and awareness of brand, security and IP technology.
IMS Research is a specialist supplier of market research and
consultancy services on global electronics markets. Information from
IMS Research is used by major companies worldwide to assess market
trends, solve marketing problems, and improve the efficiency of their
businesses. IMS Research is an international company, selling in more
than 35 countries around the world and is supported by headquarters in
Wellingborough, UK and an office in Austin, Texas. IMS Research’s
Wireless Group provides consultancy services and detailed databases and
reports on the cellular, mobile radio and short-range wireless markets.
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