Crisps and Savoury Snacks Across Europe

Consumption of crisps and other savoury snacks varies across Europe with 90% of adults consuming them in GB and only 64% in Germany.

Across the four countries (GB, Germany, France and Spain) there are around nine million heavy savoury snack eaters, a total market decline of half a million since 2002. Britons are far more likely than the inhabitants of the other 3 countries to eat savoury snacks on a regular basis. Nearly one in eight Britons consume savoury snacks at least once a day, compared to only 2% of the French. Attitudinally heavy consumers differentiate themselves from the average by their agreement that ‘I like to treat myself to foods that are not good for me’ and ‘I really enjoy a night out at the pub.’ In terms of media consumption, the group are more likely to be heavy consumers of cinema, television and radio.

Pringles are the only significant pan-European brand with cross-country penetration ranging from 27% in GB to 10% in France. Apart from Pringles pan-European representation, the top brands in all the four countries are dominated by territorially exclusive brands such as Walkers in GB and Funny Frisch in Germany.
?
For more information please visit: http://www.bmrb.co.uk/