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Grocery Market Resilient Despite Household Budget Pressures |
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Written by Kantar
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15 Sep 2011 |
The latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 4th September 2011, show the continued resilience of the grocery sector with the market growing at 4.5% per year.
This is below the 5.3% grocery price inflation in this period as shoppers seek to control their expenditure.
Martin Whittingham, director at Kantar Worldpanel explains:
“The grocery market continues to deliver solid growth helped by inflation. Consumers are managing their budget by making more shopping trips but buying fewer items on each outing. These changes are at the margin but illustrate how shoppers are trying to cope with the increasing pressures on their household budget.”
Morrisons has once again achieved the strongest growth of the big four, but Sainsbury’s is close behind with both retailers ahead of market growth. As a consequence, they have both gained market share year on year.
Martin continues:
“The hard discounters of Aldi and Lidl continue to maintain their double digit growth with a collective 6.0% share of the grocery market. Waitrose, on the other end of the price scale, has achieved growth for the fifth consecutive period in the range 8 to 9% showing that the ‘two nations’ split remains an ongoing theme.”
An update on inflation
Grocery inflation stands at 5.3%* for the 12 week period ending 4 September 2011. This is an increase on the 5.2% reported last period. However, this remains well below the levels of over 9% we saw during the 2008 recession.
*This figure is based on over 75,000 identical products compared year-on-year in the proportions purchased by British shoppers and therefore represents the most authoritative figure currently available. It is a ‘pure’ inflation measure in that shopping behaviour is held constant between the two comparison periods – shoppers are likely to achieve a lower personal inflation rate if they trade down or seek out more offers
The latest grocery share figures and comparative data for the last three years are available as an app for the iPhone. To download Kantar Worldpanel’s free ‘Grocer Share’ app please visit the Apple iTunes Store.
To view the video commentary from Edward Garner or to get further information please visit www.kantarworldpanel.com and select ‘Insights’.
Follow us on Twitter at http://twitter.com/#!/KWP_UK and join the debate #kwpmarketshare.
On 25 January 2010 TNS Worldpanel rebranded as Kantar Worldpanel. This move follows TNS’ acquisition by WPP in 2008.
Kantar Worldpanel is the UK’s leading provider of continuous consumer panel data.
There has been no change to the methodology used to produce the monthly Supermarket Share data so journalists can seamlessly compare TNS Worldpanel data with Kantar Worldpanel data to provide robust, trended year-on-year figures.
For all publicly-quoted Worldpanel data, users of our research (including media) must ensure that data is now sourced Kantar Worldpanel.
These findings are based on Kantar Worldpanel data for the 12 weeks to 4 September 2011. Kantar Worldpanel monitors the household grocery purchasing habits of 25,000 demographically representative households in Great Britain.
All data discussed in the above announcement is based on the value of items being bought by these consumers, Kantar will only support data that is published in the context we have presented it and our own interpretation of these findings. We cannot be held responsible for any other interpretation of these findings.
About Kantar Worldpanel
For further information, please visit us at www.kantarworldpanel.com
Follow us on Twitter http://twitter.com/#!/KWP_UK
About Kantar
For further information, please visit us at www.kantar.com
12 September 2011
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Last Updated ( 15 Sep 2011 )
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