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Who, Who , Who Is Buying What This Holiday Season? |
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Written by Ipsos
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28 Nov 2011 |
LMX Study by Ipsos OTX MediaCT
Looking for dad this holiday season? Check the electronics aisle.
Thanks to LMX, a national survey of all media and technology adoption by Ipsos OTX MediaCT, Dads with kids aged 6-14 are significantly more likely than moms with kids the same age, to be planning to purchase a host of consumer electronics including smartphones, TVs, Tablets, Blu-ray players, 3-D TVs and desktop computers.
Significant differences in planned purchases were also noted when it came to family ethnicity with African-Americans and Hispanic parents of kids aged 6-14 more likely to be planning to buy smartphones and TVs than Caucasian parents of kids the same age. Asian/Pacific Islander parents were significantly more likely to be planning on buying a tablet computer, especially the iPad2 when compared to families of other ethnicities.
About Ipsos
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November 2011
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Last Updated ( 28 Nov 2011 )
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