YouGov is delighted to announce the appointment of Dan Brilot as Media Consulting Director. With Dan’s extensive knowledge of the changing media environment and how consumers are adapting to today’s digital landscape, he is perfectly placed to introduce new methodologies, insight and products to YouGov’s Media Consulting Team’s international client base.

Dan is passionate about all things digital and his expertise in understanding how media is consumed globally, and the impact that has on how brand marketers engage with their customers, has been recognised by the industry. Previously responsible for research and development for the TNS Global Digital team, Dan was a key architect in the creation and execution of the 2010 Digital Life study. Covering 46 markets, it is the biggest single commercial study of digital undertaken to date.

Dan has also recently co-authored the paper ‘Eve-olution: why women rule the web’ with members of the Yahoo! Strategic Insights team for the ESOMAR Global Digital conference which was held in October this year.

Adele Gritten, Head of Media Consulting says
“Our clients are already benefitting from Dan’s significant knowledge and experience of digital media. His first project is well underway and we are excited to be launching a new study on Smart TV in the new year that will add a new dimension in understanding how consumers are embracing digital media and all it has to offer.”

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London,UK - 8 December 2011