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The latest TGI data from BMRB shows there are nearly 1.2 million UK adults (15+) who have been on five or more holidays in the past year.
Some 50% of these `frequent travellers` are aged 55+ and are 67% more likely than the average adult to be retired and twice as likely to be in the AB social grades.
They are almost three times as likely as the average adult to have a family income of ?50,000+ and are 52% more likely to have spent ?2,500+ on their last holiday. They are 70% more likely than the average adult to agree newspaper and magazines articles influence their choice of holiday.
Most likely holiday destinations for frequent travellers are Australia/New Zealand and Florida – with 58% agreeing that they like to go `somewhere different on holiday every time`.
Frequent travellers are almost two-and-a-half times as likely as the average adult to have noticed airport advertising `in the last week`.
Over half access travel-related websites and over 40% have bought holidays or flights online.
Frequent travellers are nearly twice as likely as the average adult to `specially choose to watch ‘Holiday` and over twice as likely to watch ‘How To Holiday.``
They are nearly twice as likely as the average adult to read the financial pages of a newspaper.
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