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Marketing Workshop Names New Account Manager |
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Written by The Marketing Workshop
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31 Jul 2012 |
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US-based research and consulting firm The Marketing Workshop, Inc. (MW) has announced the hiring of Heather Ivkovich to the position of Account Manager. Ivkovich joins the firm with a deep history of research experience acquired from over a decade at TNS, starting as a Project Director and most recently as an Account Executive.
During her tenure at TNS, Heather worked with clients across a wide variety of industries including several Fortune 100 companies. Additionally, she has significant research experience working with non-profit organizations.
In sum, Heather brings a broad array of knowledge regarding the latest qualitative and quantitative techniques and is very focused on the leverage of social media/digital technology into the market research landscape.
“Heather’s demonstrated ability to apply leading edge research technologies to solve client needs makes her a perfect fit for the MW team,” said Scott Layne, President.
Ivkovich is a graduate of Oglethorpe University, where she earned a BS in Business Administration with a concentration in Marketing and Organizational Behavior.
About The Marketing Workshop
For more information, visit www.mwshop.com
23 July 2012
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