The ‘next generation’ Hub has a new home page where stakeholders can read and create engaging, bite-sized digital stories about business, brand and marketing performance, as well as navigate to pre-prepared, expert-designed dashboards and analysis pages.  The Hub can also produce highly configurable, streamlined KPI reports for mobiles, and
is optimised for use on tablets (iPads, Android and Windows). Users can also embed comments and summaries alongside specific views of the data.

“In today’s world of evaluating complex marketing, brand and communication strategies, having access to all the right information together in one place is critically important to making informed and timely business decisions. It is also vital that the user-experience is highly engaging, intuitive, and guided in order to encourage widespread adoption. We are excited to offer the next generation of The Hub to our clients,” said Oliver Hayward, The Hub Global Director.

Ann Constantine, Head of Market and Competitor Insight at Direct Line Group, whose company uses The Hub, commented: “The Hub will enable us to deliver timely insights to our business stakeholders by providing a flexible platform which allows us to view and analyse multiple pieces of information/data in an integrated way. This will allow us to focus back on understanding and delivering insight rather than processing and 'crunching data'. The flexibility of the platform in terms of how we can evolve The Hub to meet changing business needs, twinned with the expertise/guidance of the team at Hall & Partners makes this a winning tool in our eyes.”