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TNS HEALTHCARE STRIKES PARTNERSHIP WITH CACI London, UK , 31 March 2006 - TNS Healthcare and CACI, two leading healthcare specialists, have announced a new generation approach for sales force optimisation. It combines TNS’s expertise in sales tracking data and CACI’s territory optimisation technology to enable pharmaceutical companies greater insight into where the biggest sales opportunities exist and how to plan territories most efficiently. It thereby helps to improve the use of their fieldforce and ensures sales activity is maximised. TNS Healthcare is an innovator in measuring drug sales and disease prevalence at the practice location. The treatment behaviour and needs of practices, set alongside the needs of the populations they serve, are key elements in this new approach to sales optimisation. For the first time companies can identify and develop promotional strategies with practices where there is the business potential to increase sales profitably. CACI’s InSite Fieldforce software is already being used in the pharmaceutical industry to automatically optimise and create balanced sales territories. ‘What-if’ scenarios can be assessed in a fraction of the time when compared with traditional methods, and the impact of factors such as the road network and practice proximities to facilitate increased sales with relative ease. The combined strengths of TNS and CACI offer pharmaceutical companies a fully-rounded approach to identify target practices for optimising sales force excellence by focusing on practices that offer the best opportunity to improve performance, both for individual brands and the portfolio as a whole with minimal time lost through travelling. So, maximising return on investment in target practices is now a reality. Dorothy Knightley, Managing Director, TNS Healthcare said: "The new partnership agreement with CACI will enable pharmaceutical companies to increase the time spent with the right practices and build those all-important customer relationships."
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