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Northstar Research Partners commissioned by Volvo to undertake brand health study |
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Written by Northstar Research Partners
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08 Jan 2015 |
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Northstar Research Partners, a customer insight consultancy with offices in London, the US and Canada, today announces it has been appointed by Volvo Cars to spearhead a global advertising and brand-tracking programme.
The study, a competitive bid between five agencies, covers markets in EMEA, Asia and the Americas, will provide ongoing assessment and guidance of Volvo’s advertising effectiveness and brand health among its target customers.
Carl Hensen, Senior Market Research Manager at Volvo Cars, said:
“We are delighted to appoint Northstar to continue helping us with our brand and advertising tracking. In their proposal they demonstrated a fantastic understanding of our needs and they were able to come up with a very innovative approach to our methodology which will help us to build and strengthen our future strategies in a very cost effective way.”
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