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First-ever Agile Movie Trailer Test Launched for Hispanic Market |
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Written by ThinkNow Research
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02 Feb 2015 |
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ThinkNow Research , one of the industry’s leading Hispanic market research firms, announced today the launch of MovieLink™, the first agile movie trailer test for the Hispanic Community, developed in response to the growing Hispanic movie-going population. According to a study published by the Motion Picture Association of America, Hispanics purchase 25% of the movie tickets sold in the U.S., though they account for just 17% of the population.
“We are excited to announce our agile Hispanic movie trailer testing as an extension of our ThinkNow Link™ copy testing product,” explains managing partner, Mario Xavier Carrasco. “We have experienced a surge of requests from the major movie studios to develop a product that gave a nationally representative read of U.S. Hispanics inclusive of Spanish-dominant Hispanics in a short time frame. Being located in Burbank, CA has allowed us to meet with the major movie studios and develop a product targeted specifically to their needs”.
To deliver on this service, ThinkNow Research has adjusted their typical turn-around time to accommodate the fast-pace nature of the movie industry... providing the ability to receive a theatrical trailer on a Friday and deliver a topline report back to the client the following Monday. This unique offering includes both Spanish-dominant Hispanics and bilingual Hispanics drawn from the proprietary online Hispanic panel, DigaYGane.com.
To learn more about ThinkNow Research’s MovieLink™, go to http://bit.ly/MovieLink or contact their Business Development Manager, Greg DeLacy, at 818-843-0220 or
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