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Jesse Caesar Joins Open Mind Strategy as Director of Research and Strategy |
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Written by Open Mind Strategy
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18 May 2015 |
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Jesse Caesar has joined Open Mind Strategy, a market research firm focused on innovative methodologies, in the new position of director of research and strategy. Caesar has a background in research for media, creative development, and branding.
“Jesse Caesar is an experienced and innovative researcher and thinker and will be a valuable player on the Open Mind team as we continue to grow,” said founder and CEO Robin Haftiz.
Previously he worked for Miner + Co. Studio, MediaCom, Dean: NYC, and for Siegel+Gale, and has helped clients ranging from Staples and Olive Garden, to international firm Sama Dubai.
Earlier, at Firefly Millward Brown, Caesar developed his skills as a qualitative market researcher, connecting consumer thinking and behavior to marketing solutions, and leveraging new media and ethnographic techniques for deeper consumer immersion. He partnered with clients representing a spectrum of industries, mining insights within the digital, media, retail and hospitality categories, among others.
Casear has a bachelor’s degree in Psychology and Anthropology from the University of California, Berkeley. When he isn't in the field he enjoys writing with his comedy partner and cartooning.
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Last Updated ( 18 May 2015 )
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