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FreshMinds launches new ideation product, Spark |
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Written by FreshMinds
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04 Sep 2015 |
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Insight and innovation consultancy, FreshMinds, has launched a new ideation product: Spark.
Spark is designed to assist global brands in the early stages of the innovation process by fuelling ideation for new products and services.
The product seeks to generate a wealth of ideas by taking “inspiration from the edge”, an approach which seeks to combat the difficulty that everyday consumers can have in predicting their future needs. Spark also features a rigorous filtering and selection process to ensure that only the strongest ideas are taken forward in the development process.
At the same time as launching Spark, FreshMinds has also refreshed its product suite to include 6 offers that span the entire product and service development cycle – from initial consumer understanding and market assessment, right through to go-to-market strategy.
“We encourage our clients to respond with agility to changes in their markets and we wanted to practise what we preach to really strengthen our offering” said FreshMinds CEO Caroline Plumb. “Through our refreshed set of services, we will continue to help our clients capitalise on opportunities for growth but we’re also thrilled to have bolstered our offer to brands in the earliest stages at the innovation process through our Spark product.”
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