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The guide to … Latest Technology Adopters • Latest TGI data shows that web Cam owners are four times more likely than the average adult (15+) to also own a plasma screen • Two-thirds of home cinema owners are male • DAB digital radio owners are over twice as likely as the average adult to be classified as a ‘Fledgling’ • A third of plasma screen owners consider themselves a ‘regular cinema go-er,’ and they are over twice as likely as the average adult to list ‘thrillers’ as their favourite film genre • Over 750,000 owners of a recordable CD player listen to more than 28 hours of radio a week • Home Cinema owners are almost three times more likely than the average adult to spend more than 30 hours a month accessing the internet • Two-thirds of web cam owners claim to have noticed bus stop/shelter advertising in the past week • DAB digital radio owners are 139% more likely than the average adult to have spent £20,000 on more on their current car • Over two-thirds of those who own a web cam, home cinema, DAB digital radio, plasma screen or recordable CD player, claim they ‘like to buy new gadgets and appliances.’ • Web cam owners are a third more likely than the average adult to live in the North of England (Standard Region). • Almost a quarter of DAB digital radio owners watch in excess of 30 hours of TV a week • Home Cinema owners are 43% more likely than the average adult to ‘especially choose to watch’ ‘Star Trek’
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