The Guide to... Business Travellers

The Guide to … Business Travellers

• Premier TGI shows that over a million ABs travelled abroad on business in the last 12 months. Almost 90% of these travelled by air on their last trip.

• Over three-quarters of these business travellers are male, and a third are aged between 35-44.

• They are almost ninety per cent more likely than the average Premier respondent to have noticed airport advertising in the last week.

• 63% of business travellers have some involvement in business decision making, with staff recruitment being the most common area of involvement.

• Around one-third of them have been to the cinema in the last four weeks.

• The most popular reason for business travellers’ last trip is ‘carrying out a project.’

• More than half read a newspaper yesterday, with almost 70% reading a ‘broadsheet’.

• Almost two-thirds of business travellers travelled to Europe for their last trip; 16% travelled to the USA or Canada.

• 78% access the internet every or most days, with almost three-quarters of them using it for travel sites.

• Business travellers are almost seventy per cent more likely than the average Premier respondent to agree that ‘work dominates my life at the moment.’ A third of business travellers feel they ‘never have enough time’ for their family.

• 42% claim to watch between 2-4 hours of TV a day, with over two-thirds of business travellers stating they usually watch ‘national news programmes.’

• They are 45% more likely than the average Premier respondent to believe that ‘a single European currency would be a good thing for Britain.’ Over half of all business travellers agree that ‘membership of the European Community is a very good thing for Britain.’

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