|
New Video-Centric Mobile Ethnography Firm Launched |
|
|
|
|
Written by RealLife Research
|
|
14 Feb 2017 |
|
Qualitative research veteran, Frank Hines, announced today the launch of RealLife Research, Inc., which will give market researchers unparalleled direct access to consumers by utilizing research services built around video-centric mobile ethnography. The cornerstone of the firm’s offerings is Vidnography™, its proprietary consumer-generated video ethnography method.
On this new venture, Hines, developer of Vidnography™ and President of RealLife Research, said: “Technological advances in smartphones and digital recorders have made it possible for researchers to have extended, real-life involvement in consumers’ lives – to live unobtrusively with our customers at home, work, or on-the-go. This level of intimacy simply isn’t possible with other qualitative research approaches, and delivers insights you can’t get any other way.”
RealLife Research will support its mobile ethnography capabilities with a complete portfolio of qualitative research services, delivered by experienced market researchers, including:
- Vidnography™ and Live In-Home Mobile Ethnography
- Video Surveys and Diaries
- Market Immersions & Shop-Alongs
- Online Focus Groups, Bulletin Boards and IDIs
- Exploratory Labs and Interactive Focus Groups
|
