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TNS And Viasat Renew Contract |
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Written by TNS
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28 Jun 2006 |
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TNS AND VIASAT RENEW MAJOR BALTICS CONTRACT FOR ANOTHER THREE YEARS London, June 27, 2006 - TNS, a leading provider of TV and radio audience measurement (TAM) services, has today announced a new agreement with Viasat Broadcasting for the provision of TV audience measurement services in the three Baltic States for another three years. Viasat is the leading broadcaster in the Baltics through its main channel TV3. The agreement will run for three years and will cover all three countries – Estonia, Latvia and Lithuania – for both audience data and Advertising Expenditure (AdEx) estimates. After signing the contract Tony Taylor, Global Marketing Director, internet TV & Radio Audience Measurement Sector, TNS, said: “We are very pleased to have signed this new contract with Viasat, which is a leading broadcaster across Scandinavia, Russia and Central Europe as well as in the Baltics The fact that Viasat has re-appointed TNS to continue supplying audience measurement services highlights their confidence in us.”
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Last Updated ( 28 Jun 2006 )
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