Re:New to Market Research - Market Research Forum

I am looking for advice on how to get into Market Research as an interviewer. I am interested in face to face, qualitative research and willing to start at the bottom! Any advice on how to get started would be welcome.

Jane

I think there are some good companies in India that offer good opportunities like Ugam and WNS

Unfortunately, many companies suffer from a strict internal policy around using social media. Often an overly cautious CIO or legal department will restrict employees from even using Facebook for personal reasons, let alone market on it. All companies will eventually use social media heavily. However, the current reality is that many organizations have big hurdles to overcome. Even companies with full access to social media and a few toes dipped in the water such as a CEO blog or Facebook fan page have a lot to think about when moving deeper into social marketing.

Hi Jane,

Initially, get detail information about that product, services or issues and create some generic & specific questions. Then find particular audience for asking these questions from different places and conduct answers/views of people about it & analyze these views. Finally make a report/chart and your researched would be completed. Clear speakers, excellent listeners & enjoy meeting/talking to people would provide excellent results.

It is just a case of keep trying and making sure you are targeting companies/agencies that lean to the qualitative side. Make sure on your CV you show any work you have done that has been qualitative in nature, laying it out clearly and succinctly, for example have you had exposure into questionnaire design or input into such. Any projects at University that highlights these skills should also be covered on your CV i.e. final dissertation that probably involved research, giving a an outline proposal to project supervisors, desk research ........

If you haven't already done so contact the Association of Qualitative Research for any advice they might be able to give.

Do searches for qualitative agencies and set yourself a target of contacting and sending out so many CV's a week.

If you are earning an exceptionally high salary to get a role as a Trainee might mean you need to be a little bit flexible on earnings but possibly not.

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy.[1] The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Market research,as defined by the ICC/ESOMAR International Code on Market and Social Research, includes social and opinion research, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.





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