Re:Analysing Market Survey Report - Market Research Forum

I have a market survey report that discusses logistics distribution trend. I got this report from public domain with the answers for the respondents compiled against the respective questions and answers in percentages. Now I want to perform some statistical analysis on the survey based on the question/answer to get some relationship between the parameters in question or predict the trends in the logistics distribution. I am a novice to the subject of statistics. Would appreciate if you could provide some guidance and/or suggest some good read to begin with.

Personal interviews. Like focus groups, personal interviews include unstructured, open-ended questions. They usually last for about an hour and are typically recorded.
Focus groups and personal interviews provide more subjective data than surveys. The results are not statistically reliable, which means that they usually don't represent a large enough segment of the population. Nevertheless, focus groups and interviews yield valuable insights into customer attitudes and are excellent ways to uncover issues related to new products or service development.