Doing Market Research on Market Research Fraud (1 viewing) (1) Guest
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TOPIC: Doing Market Research on Market Research Fraud
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Doing Market Research on Market Research Fraud 14 Years, 9 Months ago
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Hello, we are conducting new research to determine the levels of fraud within marketing research. By this we mean when conducting research, and hiring an outside company to conduct, is there a possibility of fraud? Could demographics be falsified to fullfill requests, could entire respondents be falsified? We know some things are not true, and that this does in fact go on. Our research has even lead to finding there is fraud within the own company, where execs sometimes alter the results of MR to obtain their way. Please comment on anything you may know, but please leave out company names for their protection.
If you are an employee of a market research firm, or owner of a firm, and have witnessed fraud or asked to do it when meeting quotas for a company, please comment. For example: Research calls for 2 people ages 18-25, and 2 people ages 26-35 and you can only find 2 people 18-25 and 1 26-35. Have anyone witnessed submitting something like having someone not in the 26-35 age group complete research and adjust their age to meet requirements? Or adjust sex, or income level, etc to met requirements?
If you are a company conducting research, and are an employee of, or exec of, and have witnessed a firm you hired doing as mentioned above, or any other type of fraud, or fraud within your own company in regards to market research, please comment.
Please tell all stories and explain situations, much appreciated, thanks!
Tell your experiences!
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Last Edit: 2011/11/23 15:56 By atrizzino.
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Re:Doing Market Research on Market Research Fraud 14 Years, 8 Months ago
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In My opinion The Fraud does offer more than a few services straight connected to the study and study of the card not present deception avoidance advertise and the answer provider that service the liberty. These aids were designed for merchants, answer providers, economic institutions, and asset firms and Report any scam, fraud, protest or review on any kind of company, person, and service. These con artists are sending out this mail using the names of dissimilar legitimate research company like Polaris advertising.
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Re:Doing Market Research on Market Research Fraud 14 Years, 8 Months ago
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Informatics Outsourcing Providing the best Market Research Services by using two methodologies Quantitative and Qualitative Market Research .
for more visit... "informaticoutsourcing" site.
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