Main Menu

Home of Market Research
Market Research Suppliers
Market Research Jobs
Marketing Research News
Library of Research Articles
Market Research Findings
Definition of Market Research
Market Research Process
Analysing Survey Data
Statistics Explained
Conducting Market Research
Market Research Glossary
Question and Answer Forum
Frequently Asked Questions
Ask a Question
Market Research Newsfeeds
Research Tag Cloud
Market Research Links

Join Our Newsletter





Events Calendar

« < August 2026 > »
S M T W T F S
26 27 28 29 30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31 1 2 3 4 5

Popular Searches

bud light cadbury plc charter flight coffee shops descriptive research fast food focus groups fraud the marketp life coach market research Market Share marketing research medical treatment medical treatments onsumer attitudes primary research qualitative research quantitative resear soft drinks the guide bmw owners

Shortcuts helping you to find articles...

There are 155 entries in this glossary.
Search for glossary terms (regular expression allowed)
Begins with Contains Exact term
All | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | Z

All

Term Definition
Desk Research
This is a research technique which involves the market researcher collating and drawing together secondary sources of information. These secondary sources can serve as complimentary to primary sources or can be collated to form part of a larger unrelated project.

Polls

How important is market research to start-ups in the current economic climate?
 

Most Read

RSS Feeds

Subscribe Now
Qualitative Research