Market Research Glossary

The use of internet research has grown massively over the last few years due to the increasing popularity of the internet for both business and leisure purposes. The research itself can be qualitative and quantitative. Quantitative internet research can be performed as a web-survey where the respondents reply to questionnaire-based emails. This means that with the click of a mouse, the results are back in the inbox of the researcher ready for analysis. Qualitative research can be carried out for example by setting up group forums on the internet, or by setting up group discussions using web-cams, thus mimicking the conventional group-discussion format.