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Home arrow Market Research Findings arrow Advertising and Marketing
Advertising and Marketing
Findings that relate to the world of Advertising.
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Date Item Title Author Hits
20 Nov 2012 Mobile Video Bumps Up Brand Health Metrics eMarketer 2740
16 Nov 2012 Real-Time Bidding To Take Ever-Bigger Slice Of Display Pie eMarketer 3299
15 Nov 2012 Consumers, Marketers Disagree On Effective Ads eMarketer 2707
08 Nov 2012 National Brands Find Local Affiliates Lacking In Search, Mobile Marketing eMarketer 2117
02 Nov 2012 Indian Adspend To Surge Warc 1845
30 Oct 2012 Vast Majority Of Ad Sellers To Offer Mobile Display eMarketer 2029
30 Oct 2012 Full Service, Discount, Predominantly Online, And Niche Brokerage Firms... Phoenix 2286
26 Oct 2012 For SMBs, A Path Toward Digital eMarketer 2174
05 Oct 2012 Content Marketing Trends Mixed In UK Warc 2096
05 Oct 2012 Ad Support Is The Future for Mobile Music eMarketer 2503
02 Oct 2012 B2B Content Marketers Prioritize Lead Gen eMarketer 2295
01 Oct 2012 Marketers Watching Google+ For SEM Impact eMarketer 2443
26 Sep 2012 Making The Most Of Mobile Advertising Ipsos Mori 2001
25 Sep 2012 SEO, Social And Content Marketing In Top Demand eMarketer 2196
21 Sep 2012 US Digital Ad Spending To Top $37 Billion In 2012 As Market Consolidates eMarketer 5492
18 Sep 2012 Are Marketers Wasting Money On Mobile Ad Clicks? eMarketer 2650
14 Sep 2012 Big Advertisers Cut Back Warc 2232
10 Sep 2012 Display Ads' Dubious In-View Performance eMarketer 2214
30 Aug 2012 Is Search The Future Of Display? eMarketer 1834
30 Aug 2012 Following Consumers, Marketers Take TV Social eMarketer 2190
06 Aug 2012 Will Mobile Ads Make A Mark For Facebook? eMarketer 1806
03 Aug 2012 Emerging Markets Drive Worldwide Total Ad Spend eMarketer 4586
31 Jul 2012 Mobile Ads Drive Purchases On PCs eMarketer 2110
20 Jul 2012 Online Data Collection Explodes Year Over Year In US eMarketer 2466
09 Jul 2012 Latest Benchmarks Prove Email Still An Effective Marketing Channel eMarketer 2235
06 Jul 2012 Marketers Challenged To Keep Pace With Mobile, Social eMarketer 2604
05 Jul 2012 Ad Spending Forecasts Vary In Canada eMarketer 2419
04 Jul 2012 Women Embrace Contextually Relevant Ads eMarketer 2460
03 Jul 2012 What Defines A 'Data-Driven' Company? eMarketer 1998
03 Jul 2012 More Hold-Outs Plan To Begin Mobile Marketing eMarketer 1747
27 Jun 2012 Getting The Most Out Of Facebook Ads eMarketer 2819
14 Jun 2012 TV And Online Video Advertising Slow To Integrate eMarketer 2636
13 Jun 2012 Facebook Advertisers Find Better Payoff With Sponsored Stories eMarketer 2248
31 May 2012 Mobile Drives Direct Response For Other Ad Channels eMarketer 2222
30 May 2012 B2B Marketers: Your Targets Are Mobile eMarketer 2262
29 May 2012 Brand Advocates Are Here To Help eMarketer 2423
25 May 2012 National Brands Expect Big Returns On Local Ad Investment eMarketer 2047
22 May 2012 Local Social Ad Spending Set To Surge eMarketer 2150
16 May 2012 Marketers Use Growing Number Of Tools To Spur Website Engagement eMarketer 1914
11 May 2012 Video Is A Rising Star Among Content Marketers eMarketer 1809
11 May 2012 Making Progress By Working Backwards Vijay Govindarajan 2146
10 May 2012 Marketers Increasingly Eye Tablet, Mobile RTB Display Ad Inventory eMarketer 3168
10 May 2012 QR Codes: Quite Rubbish? ! Skopos 3168
08 May 2012 Tumblr Boasts Rapid Growth And New Advertising Opportunities eMarketer 2832
07 May 2012 Marketers Attempt To Align Online Video And TV Campaigns eMarketer 1929
30 Apr 2012 Last-Click Attribution Models Give Marketers Incomplete Picture eMarketer 3545
23 Apr 2012 Unwanted Digital Ads Turn Off US, UK Customers eMarketer 1826
23 Apr 2012 From Clicks To Completion: Online Video Ad Effectiveness eMarketer 2766
12 Apr 2012 Adult Females Prime Audience For US Online Video Advertisers eMarketer 3431
11 Apr 2012 Effective Digital Branding Measurement Requires A Mix Of Metrics eMarketer 3308
 
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