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Home arrow Market Research Findings arrow Advertising and Marketing
Advertising and Marketing
Findings that relate to the world of Advertising.
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Date Item Title Author Hits
20 Nov 2012 Mobile Video Bumps Up Brand Health Metrics eMarketer 2978
16 Nov 2012 Real-Time Bidding To Take Ever-Bigger Slice Of Display Pie eMarketer 3529
15 Nov 2012 Consumers, Marketers Disagree On Effective Ads eMarketer 2985
08 Nov 2012 National Brands Find Local Affiliates Lacking In Search, Mobile Marketing eMarketer 2327
02 Nov 2012 Indian Adspend To Surge Warc 2115
30 Oct 2012 Vast Majority Of Ad Sellers To Offer Mobile Display eMarketer 2240
30 Oct 2012 Full Service, Discount, Predominantly Online, And Niche Brokerage Firms... Phoenix 2548
26 Oct 2012 For SMBs, A Path Toward Digital eMarketer 2376
05 Oct 2012 Content Marketing Trends Mixed In UK Warc 2348
05 Oct 2012 Ad Support Is The Future for Mobile Music eMarketer 2748
02 Oct 2012 B2B Content Marketers Prioritize Lead Gen eMarketer 2546
01 Oct 2012 Marketers Watching Google+ For SEM Impact eMarketer 2678
26 Sep 2012 Making The Most Of Mobile Advertising Ipsos Mori 2233
25 Sep 2012 SEO, Social And Content Marketing In Top Demand eMarketer 2437
21 Sep 2012 US Digital Ad Spending To Top $37 Billion In 2012 As Market Consolidates eMarketer 5798
18 Sep 2012 Are Marketers Wasting Money On Mobile Ad Clicks? eMarketer 2920
14 Sep 2012 Big Advertisers Cut Back Warc 2443
10 Sep 2012 Display Ads' Dubious In-View Performance eMarketer 2454
30 Aug 2012 Is Search The Future Of Display? eMarketer 2098
30 Aug 2012 Following Consumers, Marketers Take TV Social eMarketer 2421
06 Aug 2012 Will Mobile Ads Make A Mark For Facebook? eMarketer 2012
03 Aug 2012 Emerging Markets Drive Worldwide Total Ad Spend eMarketer 4838
31 Jul 2012 Mobile Ads Drive Purchases On PCs eMarketer 2331
20 Jul 2012 Online Data Collection Explodes Year Over Year In US eMarketer 2698
09 Jul 2012 Latest Benchmarks Prove Email Still An Effective Marketing Channel eMarketer 2473
06 Jul 2012 Marketers Challenged To Keep Pace With Mobile, Social eMarketer 2830
05 Jul 2012 Ad Spending Forecasts Vary In Canada eMarketer 2674
04 Jul 2012 Women Embrace Contextually Relevant Ads eMarketer 2698
03 Jul 2012 What Defines A 'Data-Driven' Company? eMarketer 2249
03 Jul 2012 More Hold-Outs Plan To Begin Mobile Marketing eMarketer 1986
27 Jun 2012 Getting The Most Out Of Facebook Ads eMarketer 3018
14 Jun 2012 TV And Online Video Advertising Slow To Integrate eMarketer 2873
13 Jun 2012 Facebook Advertisers Find Better Payoff With Sponsored Stories eMarketer 2543
31 May 2012 Mobile Drives Direct Response For Other Ad Channels eMarketer 2516
30 May 2012 B2B Marketers: Your Targets Are Mobile eMarketer 2533
29 May 2012 Brand Advocates Are Here To Help eMarketer 2718
25 May 2012 National Brands Expect Big Returns On Local Ad Investment eMarketer 2256
22 May 2012 Local Social Ad Spending Set To Surge eMarketer 2398
16 May 2012 Marketers Use Growing Number Of Tools To Spur Website Engagement eMarketer 2172
11 May 2012 Video Is A Rising Star Among Content Marketers eMarketer 2054
11 May 2012 Making Progress By Working Backwards Vijay Govindarajan 2452
10 May 2012 Marketers Increasingly Eye Tablet, Mobile RTB Display Ad Inventory eMarketer 3427
10 May 2012 QR Codes: Quite Rubbish? ! Skopos 3461
08 May 2012 Tumblr Boasts Rapid Growth And New Advertising Opportunities eMarketer 3088
07 May 2012 Marketers Attempt To Align Online Video And TV Campaigns eMarketer 2154
30 Apr 2012 Last-Click Attribution Models Give Marketers Incomplete Picture eMarketer 3828
23 Apr 2012 Unwanted Digital Ads Turn Off US, UK Customers eMarketer 2113
23 Apr 2012 From Clicks To Completion: Online Video Ad Effectiveness eMarketer 3028
12 Apr 2012 Adult Females Prime Audience For US Online Video Advertisers eMarketer 3653
11 Apr 2012 Effective Digital Branding Measurement Requires A Mix Of Metrics eMarketer 3565
 
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