|
Simmons Offers First Glimpse into Gay and Lesbian Consumer Study: Technology and Internet
Highlights Include Attitudes Toward High-Tech and Online Behavior
NEW YORK - July 5, 2005 - Simmons, an Experian company and the most respected authority on the behavior of the American consumer, today announced some of the technology and Internet results of its Gay and Lesbian Consumer Study, the most comprehensive study available of the gay, lesbian, bisexual, and transgender (GLBT) population in the United States.
"The results of this landmark Simmons study show that the GLBT community likes to stay ahead of the game when it comes to technology and the Internet," said Bill Engel, co-CEO of Simmons Market Research. "The GLBT community has a strong appreciation for emerging technologies, they seek out the latest consumer electronic trends, and are heavy users of the Internet."
According to the results of the study, GLBT adults are more likely than the total population to:
*?????? Enjoy buying new gadgets and appliances
*?????? Be the first among their friends to have the latest electronic equipment
*?????? Get the electronic products they want regardless of cost
*?????? Say that their friends ask their advice when buying electronic equipment
When it comes to online activities, adults in the gay and lesbian population are more likely than the total population to:
*?????? Search for airline/car/hotel information or reservations online
*?????? Conduct banking online
*?????? Get news and weather online
*?????? Participate in online chat forums
In addition, within the gay and lesbian population, gay males are much more likely than their non-gay counterparts to be frequent online users and stay online longer. Lesbian females are much more likely than their non-lesbian counterparts to access the Internet using cable or DSL.
It is estimated that the buying power of the GLBT community is over 600 billion dollars a year. As a result, this population is drawing increased attention from advertisers and marketers. The Simmons Gay & Lesbian Consumer study contains over 40,000 variables offering unique insights into the consumer attitudes and behaviors of the GLBT population segment relative to the general market.
Unlike other consumer studies that use opt-in samples or other nonprojectable samples, Simmons uses a national probability sample survey that provides reliable information about the size, characteristics, and behaviors of the GLBT population. Full results of the first Simmons Gay and Lesbian Consumer Study will be released on September 30th, 2005.???
For sales information, please visit us at http://www.smrb.com/ or contact Evan Goldfarb at (269) 857-1335 or
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
. For press questions, please contact Dave Aneckstein at (954) 427-4104, ext. 148 or
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
.
Simmons Market Research Bureau
Simmons, an Experian Company, has been a leading chronicler of the American consumer for over 50 years. From the products they buy and the brands they prefer, to their Internet shopping behaviors, attitudes, and lifestyles, Simmons measures over 30,000 American consumers each year using statistically projectable samples. Simmons' samples include the largest representation of all Americans, including, Hispanic, African American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers. We welcome you ... to the world of the American Consumer ... through the eyes of the authority in the business... Simmons, an Experian Company.
|
