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The latest TGI data?from BMRB?shows that there are approaching 3 million GB adults (15+) who spent more than ?100 on their groceries ‘in the last week.’ Almost two-thirds of them are female; they are 89% more likely than the average adult to be aged between 35-44 and 58% more likely to be in the AB social grades.
These high ticket grocery shoppers are nearly 3 times as likely as the average adult to have a household budget of ?50,000 or more.
Approaching two-thirds of them have children, and over a third find it difficult to say no to their kids.
They are over 20% more likely than the average adult to be in the highest 20% of the population for magazine exposure, and over 70% more likely to be ‘very interested’ in magazine articles about education.
Over a third of high ticket grocery shoppers often refer to the internet before making purchases and they are also over one and a half times more likely than the average to have bought groceries on-line.
Their last holiday cost 30% more than the average adult, and their current car costs 23% more than average.
High ticket grocery shoppers are 32% more likely to claim to have noticed advertising at an airport ‘in the last week.’
Nearly a million of them agree that they are influenced by advertising.
They are almost 30% more likely than the average adult to ‘specially choose to listen to’ radio cookery programmes.
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