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Waitrose Growth Highlights Bouyant Grocery Market |
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Written by Kantar TNS
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05 Jun 2009 |
Peter East, Director, TNS Worldpanel, comments:
The latest TNS Worldpanel grocery market share figures, published today for the 12 weeks ending 17th May 2009, show the sector growing strongly at 5.8%.
Whilst growth has slowed down compared to the April figure of 6.2% it still represents robust growth, with the fall being attributable to lower grocery inflation.
Amongst the Big 4 retailers Morrisons lead the way with annual growth of 7.9%, taking their share up to 11.6% (compared to 11.4% last year). Sainsbury’s with 7.8% growth and Asda with 7.2% growth follow closely behind, increasing their market shares to 16.3% and 17.1% respectively.
Tesco growth has improved slightly since April to 4.7% but as this is behind the market their share fell to 30.8% (compared to 31.1% last year).
Waitrose are showing signs of combating recessionary pressures with growth increasing to 4.0%, still slower than the market but an encouraging indication that customers are confident enough to shop at a premium retailer. Waitrose will be looking at their increased sales growth as an early vindication of their ‘Essentials’ range strategy.
The discount retailers (Aldi, Netto and Lidl) have taken their combined market share up to 6.1% (compared to 5.9% last year) but it is worth noting that their combined growth rate of 9.4% has slowed and is no longer running at twice that of the Big 4 retailers.
An update on inflation
Grocery price inflation has decreased since last month and the figure for the 12 week-ending period 17th May 2009 is 8.1%.
This figure is based on over 75,000 identical products compared year-on-year in the proportions purchased by British shoppers and therefore represents the most authoritative figure currently available. It is a ‘pure’ inflation measure in that shopping behaviour is held constant between the two comparison periods – shoppers are likely to achieve a lower personal inflation rate as they trade down or seek out more offers.
To view the video commentary from Peter East or to get further information please visit http://worldwide.tns-global.com/groupmarketing/enewsletter/worldpanel/Worldpanel_Peter_East_May09_Market_Share.wmv
About Kantar:
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community.
Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit www.kantargrouptns.com
May 2009
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Last Updated ( 05 Jun 2009 )
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