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Discounter Boom Tails Off |
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Written by TNS
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03 Jul 2009 |
Ed Garner, Director, TNS Worldpanel, comments:
The latest TNS Worldpanel grocery market share figures, published today for the 12 weeks ending 14th June 2009, show this defensive sector continuing to ride out the recession and growing strongly at 6.5%.
There are several signs that shoppers have adopted a more measured approach to the recession and have started to revert to pre-recession behaviour.
In particular the stellar growth of Aldi and Lidl has tailed off and both outlets are seeing their rate of growth eclipsed this period by Sainsbury’s and Morrisons.
Additionally, Waitrose has enjoyed a considerable ‘bounce’ with annual growth reaching 7.0%. Current advertising featuring the launch of the Essentials range is a big contributing factor as well as early conversions of former Somerfield stores.
Whilst Tesco had seen its share under pressure it has posted its highest growth so far this year at 6.2%. This is just a whisker behind the Grocery sector growth so share is virtually unchanged.
Asda, Sainsbury’s and Morrisons all perform strongly, outgrowing the market and adding share.
The decline of Somerfield (-12.7% year-on-year) may look alarming but it should be remembered that the Competition Commission required them to divest stores following their acquisition by The Co-operative.
In future releases we will see the Somerfield share progressively decline as the fascias of the remaining stores convert to The Co-operative livery.
An update on inflation
Grocery price inflation has further decreased since last month and the figure for the 12 week-ending period 14th June 2009 is 7.0%
This figure is based on over 75,000 identical products compared year-on-year in the proportions purchased by British shoppers and therefore represents the most authoritative figure currently available.
It is a ‘pure’ inflation measure in that shopping behaviour is held constant between the two comparison periods – shoppers are likely to achieve a lower personal inflation rate as they trade down or seek out more offers.
To view the video commentary from Ed Garner or to get further information please visit
http://www.tns-global.co.uk/_assets/video/TNS_Global_Market_Research_EG_MS_0509.wmv
About Kantar:
The Kantar Group is one of the world's largest research, insight and consultancy networks.
By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community.
Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle.
The group’s services are employed by over half of the Fortune Top 500 companies.
The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit www.kantargrouptns.com June 2009
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