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The Guide to... Dog Owners |
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Written by BMRB
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15 Mar 2005 |
There are almost 5.5 million `main shoppers` who own a dog. These dog
owners are 30%more likely than the average main shopper to be aged
between 45 and 54, and 29%more likely to be in social grade D.
They are almost 50% more likely than the average main shopper to be in the `unconstrained couple` lifestage group.
Dog-owning `main shoppers` are 42%more likely than cat-owning `main shoppers` to live in Scotland.
Almost a fifth of them watch 40 hours or more of television a week, and nearly 20% `specially choose` to view Watchdog.
Dog owners account for more than a third of all the
conservatory/sunlounge extensions bought in the past 12 months and just
under a third of all those who have bought replacement wooden flooring.
Approaching three-quarters of them are `very interested` in magazine articles about `nature and animals`.
Over a quarter of all dog owners also own a cat, and almost 100,000 dog owners saw `The Cat in the Hat` at the cinema.
48% agree they`d `never buy toiletries and cosmetics that have been
tested on animals`. They are 13% more likely than the average `main
shopper` to do so.
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