|
What are Customer Loyalty Surveys? |
|
|
|
|
Written by DJS Research Ltd
|
|
25 Nov 2009 |
Customer Loyalty Surveys, as explained by DJS Research Ltd.
Customer Loyalty is the term given to the act of a customer giving a company repeat business or a good review, report or testimonial. Some customers do companies a huge favour through word of mouth advertising that eventually drives more custom the way of the company. Customer Loyalty surveys are a branch of customer satisfaction research, and since only 4% of dissatisfied customers will complain according to Kevin Cacioppo, and every dissatisfied customer eventually tells 9 others, it is a vital piece of research that all companies should be carrying out. Customer loyalty can be increased through “branding”, through quality assurances and guarantees and through short or long term incentives such as buy one get one free offers. To see further information, please visit DJS Research Ltd by clicking here: Market Research Company
|
|
Last Updated ( 06 Jan 2011 )
|
