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What is Competitor Analysis? |
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Written by DJS Research Ltd.
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11 Jan 2010 |
Competitor Analysis, as explained by DJS Research Ltd.
Competitor analysis is the term used to define the systematic identification, profiling and monitoring of the current and prospective competitors for a business within a particular sector. The assessment of the strengths and weaknesses if the opposition allows for a more rounded underdstanding of a business' potential threats and oppurtunities, and allows for the formulation of a superior business strategy as opposed to one which excludes this technique. Since customer's expectations are often formulated based on the offerings of an industry sector in general (i.e. relative to the offerings of the other firms within the industry), it pays to know exactly what your competitors are able to offer. For further information please visit DJS Research, a full service market research agency. Alternatively, feel free to call them on +44 (0) 1663 767857 Follow DJS Research Ltd: On Twitter :: On Facebook :: On Linkedin :: On You Tube
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Last Updated ( 17 Jul 2012 )
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