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Written by DJS Research Ltd
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11 Jan 2010 |
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Copy testing is more accurately a technique used as part of 'marketing research'. It is the analysis of an advert, often a TV ad (though print, radio and the internet as equally acceptable uses), prior to it being aired. This form of pre-testing will indicate whether an advert carries a strong enough message to be deemed useable by the company, and if not, where the ad's effectiveness can be increased via editing. This technique may also be used to shorten ads, or to pull out the best still frame for use in a combined advertising campaign. For further information please visit DJS Research, a full service market research agency. Alternatively, feel free to call them on +44 (0) 1663 767857 Follow DJS Research Ltd: On Twitter :: On Facebook :: On Linkedin :: On You Tube
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Last Updated ( 17 Jul 2012 )
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