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Ad Spend Remains Strong Across Asia |
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Written by Marketing Interactive
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22 Dec 2010 |
Nielsen reports that all 12 markets across Asia-Pacific recorded ad spend growth at the end of the third quarter.
Ad spend grew in all markets in the region for two consecutive quarters, totaled US$37.1 billion, an increase of 9% from Q3 2009.
Double digit increases were seen in eight markets, the top five in the region included Indonesia and India (32%), Hong Kong (24%) and Australia (13%).
Some markets, including China have shown a deceleration in growth, with China's ad spend slowing to 7%.
Richard Basil-Jones (pictured), managing director for Nielsen Media Asia Pacific, said that Asia still dominates main media ad spend with 68% share in the region.
He added several Asian economies have been tackling rising inflation and introducing a tightening of stimulus spending.
Asia-Pacific - 10 December 2010
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