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What is Acquiescence Bias? |
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Written by DJS Research Ltd
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28 Apr 2011 |
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What is Acquiescence Bias? As answered by DJS Research Ltd
Acquiescence bias can also be known as “yea saying” and is essentially a bias created whereby respondents tend to agree with whatever the interviewer presents to them. This can be created by the interviewer or the respondent being friendly during the interview, or the respondent feeling that they have to give the "right" answer, i.e. not wishing to offend the interviewer. This systemic bias can also be known as the "friendliness effect". For further information please visit DJS Research, a full service market research agency. Alternatively, feel free to call them on +44 (0) 1663 767857 Follow DJS Research Ltd: On Twitter :: On Facebook :: On Linkedin :: On You Tube
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Last Updated ( 17 Jul 2012 )
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