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What is the Kelly Repertory Grid? |
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Written by DJS Research Ltd
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27 Apr 2011 |
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What is the Kelly Repertory Grid? As answered by DJS Research
The Kelly Repertory Grid refers to a qualitative research technique that examines how customers differentiate between products. Group participants are presented with three attributes and asked to explain ways in which two are similar to one another but are dissimilar to the third. For further information please visit DJS Research, a full service market research agency. Alternatively, feel free to call them on +44 (0) 1663 767857 Follow DJS Research Ltd: On Twitter :: On Facebook :: On Linkedin :: On You Tube
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Last Updated ( 17 Jul 2012 )
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