Do Researchers Use Experiments?

Experiments and Research, as explained by DJS Research Ltd.

The simple answer is yes they do. Experiments are often undertaken by researchers via casual research and can be used for tasks such as identifying the most suitable place for a retailer to place their tills in its stores. These casual research experiments can be applied to various marketing decision areas such as advertising design, optimum price identification and product and package design. 

The drawback with using casual research in this way is that the cost of performing a highly accurate experiment can be high. Some researchers use computer simulations rather than actual experiments to reduce the costs, however, the uses of simulation in market research are currently limited.

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