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What is Observational Research? |
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Written by DJS Research Ltd.
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28 Jul 2006 |
Observational Research, as explained by DJS Research Ltd.
Observational research is closely related to tracking and is used in qualitative research projects. A researcher will observe consumers while they carry out regular activities in a setting that they feel comfortable in. For example, a researcher may study the way in which a respondent makes their way around a supermarket to gain an understanding of the optimum areas for product placement and the best way to design the shop floor. For further information please visit DJS Research, a full service market research agency. Alternatively, feel free to call them on +44 (0) 1663 767857 Follow DJS Research Ltd: On Twitter :: On Facebook :: On Linkedin :: On You Tube Other DJS Sites: Customer Satisfaction Survey :: Business To Business Market Research :: International Market Research :: Industrial Market Research :: Branding Research :: Qualitative Research :: Online Market Research :: Market Research Manchester :: Market Research Agencies
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Last Updated ( 17 Jul 2012 )
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