Market Research World

For the major banks 2014 has been another year marked by conduct too often falling foul of the
regulators. Investment banking misdemeanours continue to be a prime source of fines, while the bill
for payment protection insurance mis-selling has continued to grow as more redress is paid out.

Verve announce a strong final quarter in 2014 with new client wins, development of full-service research proposition and team expansion.

The annual study published by the American Hotel & Lodging Association has offered some gleaming insights into the evolving trends of the hotel industry. The study, which has been published every year since 1988, points out to the changing needs of the average customer. Here is an excerpt from the report:

Schlesinger Associates has announced the launch of ‘Dials by Schlesinger’, a hand-held dial, data collection tool, capturing quantitative responses to any form of test material.  Researchers are able to collect and understand respondents’ opinions and changing perceptions moment-to-moment and reduce the effects of group dynamics.  Results can be viewed in real-time, enabling deeper qualitative discussions.