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Brand Keys 2015 Customer Loyalty Index Finds Gap Between What Customers Want & What Brands Deliver
Written by Brand Keys   
NFL, Uber, Apple, Beats, Chipotle, Netflix, J. Crew Claim Category Leadership
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Searchmetrics study shows ftd.com and proflowers.com are top performers in search and social
Written by Searchmetrics   

As Americans get ready to spend $2.1 billion on flowers on Valentine’s day this year, ftd.com is ranked the most visible of ten top US online flower delivery companies both in organic searches on Google.com and in Google’s paid search listings. While content from proflowers.com is the most visible on social networks, taking account of people’s social media activity on Facebook, Google+, Twitter, Pinterest and LinkedIn.

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Asia Pacific Engineering Plastics Market Outlook to 2018
Written by Ken Research   
  • Asia Pacific Engineering Plastics Market is likely to reach USD 385 Billion by 2018.
  • Future Growth of Asia Pacific Engineering Plastics Industry is expected to be led by China, South Korea and India engineering plastics industries.
  • The global players operating in the industry are expected to maintain focus on enhancing production capacity to compete with other players in the industry
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Market Accelerates and Tesco Returns to Growth
Written by Kantar Worldpanel   

The latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 1 February 2015, show the grocery market growing at 1.1%, the fastest rate since June 2014.

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Study Points To Ineffective Use Of Technology For Trade Promotion Management
Written by Anand Srinivasan   

Trade Promotion Management refers to the use of technology by CPG and FMCG companies to manage complex trade promotion activity. This includes the use of technology to handle sales forecasting, promotion planning, budgeting, predictive modeling, activity execution and analysis of events. A new study published by AFS Technologies in partnership with CGT has exposed the sub-optimal use of present-day technology by companies.

 

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