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Going viral is not enough to boost the bottom line, warns TNS |
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Written by TNS
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Super Bowl 2015 advert analysis reveals Budweiser’s ‘Lost Dog’ lacked relevance, casting doubt over its long-term value. |
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Study Finds Huge Growth Opportunity For Digital Asset Management Tools |
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Written by Anand Srinivasan
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Are businesses doing enough to protect their digital assets? A new study commissioned by North Plains and conducted by eMedia in UK has shown the inefficiencies that exist in the enterprise digital asset management (DAM) today. For the study, eMedia interviewed over a 100 UK-based marketing executives who are responsible for handling digital assets in their organization. Here is a rundown of the key takeaways from the study: |
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The Five Most Important Reasons to Focus on the Digital Customer Experience |
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Written by Udesh Jadnanansing, Founder and Managing Partner at Mopinion
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The digital customer experience had redefined the way businesses and their customers interact. Whilst it has undoubtedly revolutionised the way many people approach their buying, there are still organisations which are yet to fully embrace the phenomenon and understand fully the multi-touchpoint sales funnels that customers now expect. |
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Neuroscience in healthcare market research – is it a no-brainer |
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Written by Written by Huw Davies, Gillian Kenny Associates
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As market researchers, we’re always on the look out for new ways to collect data more effectively and improve our fieldwork – the industry’s been that way since taking its tentative first steps back in the early 20th century. This constant drive to evolve means market research has seen lots of ground-breaking innovations over the past 100 years or so. Now, we’re wrestling with the best way to use one of the newest kids on the block – neuroscience. |
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Too close to call? IMPACT 2015 |
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Written by MRS
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MRS challenges a special ‘Poll of Pollsters’ to call the outcome of this year’s general election |
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