Market Research World

With the sun shining and temperatures soaring to 23 degrees, Facts International celebrated their 30th year of growth, innovation and success in the market research industry.

This week is the 45th anniversary of Earth Day, and its celebration is accompanied by the hopes of tens of millions of people that this is the moment when sustainability and economic growth find a real balance. According to the experts, to be successful, everyone – including brands – must commit to a low carbon future.

Creston plc, the marketing communications group, is pleased to announce the acquisition of How Splendid Ltd (‘Splendid’), the London-based digital design and development consultancy, which will form an important part of Creston Unlimited’s digital consultancy offer.

Packaging has long been regarded one of the most critical components of marketing along with product, price, place, promotion, positioning and people. Now various studies have shown why so. A study conducted by the University of Delaware has showed that even a seemingly innocuous element like color can have an immense impact on the product you buy. The study found that color made up 85% of the reason why someone decides to buy the product.