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Insight specialist tells marketers to research the consumer to ensure brand design success |
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Written by Bonamy Finch
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As Bacardi rum celebrates its 153rd anniversary by rolling out the first update to its branding in more than a decade, customer insight agency Bonamy Finch says that brands could be doing more to ensure their corporate identity and brand designs stand a greater chance of market acceptance. |
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Apple reaches highest ever sales share in urban China while Android regains number one spot in US |
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Written by Kantar Worldpanel ComTech
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The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months ending in January 2015, show that Apple’s iOS reached its highest ever share in urban China with one in every four smartphones sold being an iPhone. |
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MMR Research opens two new offices in India and South Africa |
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Written by MMR Research Worldwide
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Specialist research agency expands to offer reliable local market knowledge and sensory expertise in two new regions.
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Enterprise application producers starting to offer task-centric, user-friendly licensing models |
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Written by Flexera Software
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Enterprise application producers starting to offer task-centric, user-friendly licensing models catering to "consumerized" employees according to New Flexera Software/IDC Report |
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Millennials favour more traditional digital channels over social media for retailer promotions |
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Written by RapidCampaign
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New RapidCampaign research shows UK consumers more likely to engage with promotions on retailer websites rather than Twitter and Facebook |
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