Market Research World

Written by Marketing Workshop
US-based research and consulting firm Marketing Workshop –MW- has recently announced the hiring of Sherri Kindlmann, Senior Research Manager. With over 18 years of industry experience, Kindlmann brings to MW expertise in all phases of custom marketing research. Her expertise covers a wide range of domestic and international industries including utilities, hospitality, financial services, insurance, CPG, food & beverage, consumer electronics, and B2B. As an astute practitioner, Sherri enjoys finding the most efficient ways to manage projects thereby helping clients deliver timely insights.
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Ampere Analysis aims to disrupt the traditional media & tech research sector with its Big Data play

Written by Ampere Analysis
With an impressive group of investors and a highly experienced management team, newly launched Ampere Analysis is a new breed of analyst firm.
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BuzzBack’s Silvena Milenkova Named Executive Management Award Winner by SmartCEO Magazine

Written by BuzzBack Market Research
BuzzBack Market Research announced today that one of its senior executive leaders, Silvena Milenkova, was named a 2015 Executive Management Award Winner by SmartCEO Magazine.
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Schlesinger Associates Appoints Senior Strategic Leader for Consumer Research

Written by Schlesinger Associates
Patty Altman has joined Schlesinger Associates as Senior Vice President, Strategic Development. Patty will be leading the development of client relationships and revenue growth for leading insight company clients, as well as data collection clients in CPG, financial services, technology and other service industries.
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Budweiser, McDonald’s, Blockbuster and Abercrombie & Fitch Join Ranks of Least–Engaging Brands

Written by Brand Keys
This past January Brand Keys 2015 Customer Loyalty Engagement Index® (CLEI) published its 2015 Customer Loyalty Engagement Index ranking brands that 36,605 US consumers found to be most emotionally engaging. That meant consumers saw those brands as best meeting their expectations. Those brands included: Dunkin', Hyundai, Apple, Netflix, AT&T, Amazon, Chipotle, and Discover.
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