Market Research World

Written by Eptica
Not being understood and companies that fail to acknowledge their feelings are the biggest consumer frustrations when dealing with brands through digital channels. 78% of UK consumers surveyed in Eptica research ranked getting a response that either partially, or completely, failed to answer their question in their top two biggest frustrations. 31% said that failure to acknowledge upset or anger was a major issue. The research found that the consequences of this consumer frustration are stark – 82% said they always or often switched supplier if they failed to correct their mistakes.
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Global guidelines launched to safeguard integrity of $10bn online research market

Written by ESOMAR
The market and social research sector has published guidance for brands and marketers, providing advice and techniques for ensuring the integrity of sample quality used in online research, a growing global market worth nearly $10bn.
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Currys named number one UK retailer for savvy digital promotion strategy

Written by RapidCampaign
Benchmark report from RapidCampaign scores UK’s top 20 online retailer’s promotions strategy
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3 million more people have a professional financial adviser

Written by JGFR
The 2015 6th annual ComPeer / JGFR Financial DIY report shows some 3 million adults returning to having a professional financial adviser* in the past year. This partly reverses the decline of some 5 million people having a professional financial advisor since 2011.
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BuzzBack’s Anthony Germinario Named Technology Trendsetter by Survey Magazine

Written by BuzzBack Market Research
Anthony Germinario, Director of Technical Product Management for BuzzBack Market Research, has been recognized as a Technology Trendsetter by Survey Magazine today. Each year, Survey Magazine profiles individuals at the forefront of applying technology to innovate and advance market research. Mr. Germinario is honored in the Technology Leader category.
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