Market Research World

Leveraging the Cloud, Company Distills Web Development to Gain Efficiencies, Lower Costs, and Improve Time to Market; Sites Now Live in Minutes Versus Days

SSI, in partnership with Imperium, today announced the launch of Real Answer™, an automated solution designed to help companies achieve a higher-degree of confidence in their data by improving the authenticity and quality of open-ended survey responses.  It is the first and only technology of its kind in the industry.  Real Answer is available now in the United States with plans to rollout to other countries in May. 

Beehive Research is delighted to announce the appointment of Elke Neuteboom as its new Research Director.

We all know focus groups are one of the most effective ways of gathering valuable qualitative data. Whether you’re exploring consumer’s attitudes, opinions and perceptions through small, informal group meetings or by using online webcam interviewing, it’s a market researcher’s bread and butter. But with today’s rapidly evolving technology will there come a time when we can offer the same attention to detail and incisive consumer insight without having to look respondents in the eye? And could face-to-face interviewing become a thing of the past?