Market Research World

Advertising research experts at Ipsos ASI have found that the game of Super Bowl advertising is won or lost in the closing seconds - just as football games often are. This finding flies in the face of conventional wisdom on advertising "breakthrough," but was strongly affirmed in a study of this year's Super Bowl advertising conducted by Ipsos ASI, the Ipsos Neuro & Behavioral Science Center and their partner Realeyes, using automated Facial Coding.

BDRC Group today announced strong results for the financial year ended 30th September 2014.  Turnover at £24.5m was up +17.8% on the previous year’s figure of £20.8m, while a 0.6% improvement in margins saw gross profits rise by +19.4%.

New research released today from Telstra reveals that despite three-quarters of IT decision makers wanting to procure all cloud services from a single provider, the majority have purchased offerings from three vendors, resulting in a complex cloud environment that may be hindering their agility and speed to market.

Continuing its major investment in technology for data collection, Schlesinger Associates has completed the development of its client portal software. The unique custom software solution provides clients with on-demand access to their accounts and qualitative data collection projects with simple but comprehensive functionality.