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Bonamy Finch launches new version of smartphone app to show significance of quantitative data |
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Written by Bonamy Finch
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Consumer insight and analytics specialist Bonamy Finch has launched a new version of its free smartphone app, SigTester, to help marketers and researchers quickly recognise the significance of quantitative data presented by their research. |
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Marketing Workshop Hires New Vice President of Client Services |
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Written by Marketing Workshop
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US-based research and consulting firm Marketing Workshop –MW- has recently announced the hiring of Alec Schendzelos as Vice President - Client Services. With over 20 years industry experience, Schendzelos brings to MW a deep background in all phases of custom marketing research. His expertise covers a wide range of domestic and international industries including CPG, food/beverage, restaurants, financial services, clothing/apparel, home improvement, retail, consumer electronics, and B2B. As a creative and insightful practitioner, Alec enjoys helping clients solve their most challenging marketing and research issues. |
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The US Chewing Gum and Chewy Candy Industry Outlook to 2018 - Sugar Free Gums Lead the Way |
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Written by Ken Research
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• The US Chewing Gum Industry is expected to reach USD 3.5 Billion by 2018
• Rise of sugar free gums and on-the-go snacking to lead the way for the industry in the coming years.
• Chewy candy industry in the US is expected to reach USD 1.4 billion by 2018
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Neuroscience: Three Major Shifts to Keep in Mind |
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Written by Elissa Moses, Executive Vice President, Ipsos Neuroscience and Emotion Innovation Centre
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We know that much of consumer buying behavior is driven by emotion. So the ability to understand emotional response is critical to comprehending what may be the most influential driver of business success. And yet, powerful emotional response so often resides in the non-conscious parts of our brain. How then can we researchers harness the emotional influence on decisions to better understand consumer behavior? |
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First-ever Agile Movie Trailer Test Launched for Hispanic Market |
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Written by ThinkNow Research
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ThinkNow Research , one of the industry’s leading Hispanic market research firms, announced today the launch of MovieLink™, the first agile movie trailer test for the Hispanic Community, developed in response to the growing Hispanic movie-going population. According to a study published by the Motion Picture Association of America, Hispanics purchase 25% of the movie tickets sold in the U.S., though they account for just 17% of the population. |
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